The Digital Marketer

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Market Edge Interviews

  • Podcast with Larry Weber & Phil Simon, Speaker and Author
  • Podcast with Larry Weber & Brian Kardon, Lattice Engines
  • Podcast with Larry Weber & Alan Trefler, Pegasystems
  • Podcast with Larry Weber & Michael Hendrix, IDEO
  • Podcast with Larry Weber & Torrence Boone, Google.
  • Podcast with Larry Weber & Sanjay Dholakia, Marketo
  • Podcast with Larry Weber & Rodrigo Martinez, IDEO
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The authors

Larry Weber

Larry Weber is a globally known expert in public relations and marketing services. Passionate about the convergence of technology, the web and communications, he is a frequent public speaker on the future of marketing, the social web and building communities online.

Lisa Leslie Henderson

Lisa writes, teaches, and consults on the changing face of marketing, creativity, innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber.

Buy The Digital Marketer from these Booksellers

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The Digital Marketer

To Survive In The Marketing World Of Tomorrow You Need The Skills Outlined In The Digital Marketer Today.

  • Wiley
  • Amazon
  • Barnes & Noble
  • BAM!
  • 800 CEO read

Larry’s Other Books

Everywhere

Although its impact was first felt in the marketing department, the social web is spreading across all business functions, influencing the way employees communicate, operate, organize,…

Sticks & Stones

Larry’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time and Lost in a Click, describes the process and techniques by which individuals,…

Marketing to the Social Web

Larry’s second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, is a bestselling guide on how to build business online. The…

The Provocateur

How a New Generation of Leaders are Building Communities, Not Just Companies What’s the difference between CEOs like Lou Gerstner of IBM and Larry Ellison of…

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About Racepoint Global

Racepoint Global, a full-service integrated media agency, boasts a disruptive new model for creating content and engagement that will redefine how businesses converse with their customers and influencers. The agency showcases both its deep PR expertise, as well as award-winning ‘digital IQ’, and offers a powerful array of global core services, including deep analytics, full creative services, technology content development, and earned and paid influencer engagement. The agency has introduced a ‘new concept’ team to our clients, ensuring exceptional communications programs that reach and influence desired target audiences.