Everywhere

everywhere_4197Although its impact was first felt in the marketing department, the social web is spreading across all business functions, influencing the way employees communicate, operate, organize, and create value. Larry’s fourth book, EVERYWHERE: Comprehensive Digital Business Strategy for the Social Media Era, explores this evolutionary development and provides a comprehensive guide for forward thinking executives looking to leverage the power of the social web across their entire organization.

EVERYWHERE examines the factors and practices that enable businesses to gain competitive advantage and thrive in this new media era, as evidenced by academic research; interviews with social media savvy executives; and case studies from leading global digital organizations like Starbucks, Sony, Dell, SAP, IBM, P&G, ARM and companies “born on the web” such as Threadless and Naked Pizza.

EVERYWHERE was published by John Wiley & Sons in March 2011.