Although its impact was first felt in the marketing department, the social web is spreading across all business functions, influencing the way employees communicate, operate, organize, and create value.
Larry’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time and Lost in a Click, describes the process and techniques by which individuals, entrepreneurs, and senior executives can build and maintain reputation equity in a digital environment.
Larry’s second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, is a bestselling guide on how to build business online.
How a New Generation of Leaders are Building Communities, Not Just Companies
What’s the difference between CEOs like Lou Gerstner of IBM and Larry Ellison of Oracle?