Originally featured in The Boston Globe
Boston PR legend
is ready to start another chapter.
February 15, 2017
Brand Quarterly Magazine recently published its
50 Marketing Thought Leaders Over 50
list for 2014.
November 19, 2014
“In today’s business landscape, where customer experience is the primary source of competitive advantage, designers have much to offer organisations.
October 31, 2014
“The corporate landscape captured in marketing guru Larry Weber’s new book, “The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” is one where the CMO might be seen as increasingly moving onto the CIO’s traditional turf.
August 18, 2014
“Meeting every need of every customer may sound customer-centric, but that approach often leads to not serving any customers well.”
Serving Everyone Means Serving No One- and Other Truths About Customer-Centricity
Lisa Leslie Henderson
July 30, 2014
“Customer expectations for unique and relevant brand experiences have never been higher.
July 23, 2014