The Digital Marketer

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Posts from the ‘Blog’ category

Non-Traditional Ways to Tell Your Brand Story

This past week I was at Jive World14, Jive’s annual user conference.

Changing the Marketing Mindset

This past weekend I saw “Guess Who’s Coming to Dinner,” a stage adaptation of the 1967 comedy-drama film about race relationships and racism.

Collaborating with Customers in Private Digital Spaces

On of the seismic shifts of the digital age is the ability to nurture authentic, collaborative relationships with our customers.

How Disney Uses a Private Employee Community to Foster Innovation

Disney is one of the most innovative global businesses around.

Creating Value in Times of Seismic Change

By Lisa Leslie Henderson No one needs to tell us that the world is changing fast.

Making Our Customers the Protagonists in Our Story

Take Note: Every Company is Now Software Company

Communicating one-on-one with the right message, at the right time, through the right channels, on the right devices, is a daunting task.

Take Note: Moving Beyond Personalization to Contextualization

Take Note: The Former Audience Gets Active

By Lisa Leslie Henderson

Do You Want to Be Employable in Two Years’ Time?

By Lisa Leslie Henderson In whatever field we work in, if we want to be employable, now and in the future, we must learn how to think creatively.

Larry’s Other Books

Everywhere

Although its impact was first felt in the marketing department, the social web is spreading across all business functions, influencing the way employees communicate, operate, organize, and create value.

Sticks & Stones

Larry’s third book, Sticks and Stones: How Digital Reputations are Earned Over Time and Lost in a Click, describes the process and techniques by which individuals, entrepreneurs, and senior executives can build and maintain reputation equity in a digital environment.

Marketing to the Social Web

Larry’s second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, is a bestselling guide on how to build business online.

The Provocateur

How a New Generation of Leaders are Building Communities, Not Just Companies What’s the difference between CEOs like Lou Gerstner of IBM and Larry Ellison of Oracle?