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Racepoint’s Weber Passes the Baton

Originally featured in The Boston Globe

Boston PR legend Larry Weber is ready to start another chapter.

Weber (at right) just handed the CEO’s title at Racepoint Global to his longtime lieutenant, Peter Prodromou, but will stay on board at the public relations firm as chairman. He’ll also soon finish his sixth book, “Reinventing Good.”

Prodromou has worked with Weber for two decades, dating back to the days when Weber was turning The Weber Group, his former tech-focused PR firm, into the PR giant known as Weber Shandwick under Interpublic Group’s ownership.

Weber left Interpublic in 2004 and invested in Racepoint, and Prodromou followed. Weber became its CEO, and built Racepoint into the biggest PR agency in Boston, based on the Boston Business Journal’s rankings, with clients that include AT&T, IBM, and Huawei. (His old firm, Weber Shandwick, is No. 2 on that list.)

 larry weber caracature

Weber started to put his succession plan in place in 2013, by making Prodromou the president of Racepoint as Weber merged the business with its sister company, Digital Influence Group, a social media marketing firm.

Racepoint still has ambitious expansion plans. Prodromou, who is 53, says the 200-person firm will open its fourth Chinese office later this month, in Shenzhen. He would like to open a location in Germany later this year, and is also looking at expanding the Washington office.

“I would go nuts if I retired,” Weber says. “I’d like to see this through. Although I’m prone to exaggeration sometimes, I think we could have close to a $100 million company in total revenue in five years.”

— JON CHESTO