The Digital Marketer

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How are the Roles of the CIO and CMO Shifting?- IDG News Service Turns to The Digital Marketer’s Larry Weber for Insight

“The corporate landscape captured in marketing guru Larry Weber’s new book, “The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric,” is one where the CMO might be seen as increasingly moving onto the CIO’s traditional turf. Weber sat down with IDG News Service recently to talk about how that relationship can work in the successful digital enterprise.”

What’s the CIO’s Role as Marketing Builds its Digital Empire? by Elizabeth Heichler, IDG News Service